THE ART OF PERSONALIZATION
designing
custom type
Take everything you think you know about custom typography and throw it out the window. Forget about the cookie-cutter fonts that never quite capture what your brand represents. Forget settling for something generic that you’ve seen every “luxury” brand on Instagram using.
Because when it comes to personalized fonts, it’s not just about picking something that looks nice—it’s about creating a unique visual identity that is instantly recognizable and speaks volumes about your brand’s personality.
It means drawing each letter for your logotype from scratch.
Developing a strategy for achieving your perfect look.
And ditching the crowd-favorite fonts for something truly bespoke.
Because in a world where your first impressions matter to your dream clients, a custom brand is invaluable.
That’s where we come in.
We’re here to give you a custom typeface and brand so unique,
it could only ever belong to you.
INFUSED WITH PERSONALITY
We believe type and color are your brand's best assets for expressing its personality, which is why the typefaces we’ll develop are undoubtedly bespoke.
TRADEMARKS-READY
A trademark is the ONLY way to truly protect your brand. (We aren’t lawyers, but hey, go ahead and ask one—we bet they’ll agree). Having custom type means your logo is unlike anyone else’s, which will only help you during the trademark process.
ONE-OF-A-KIND
We live in a world full of copycats, from fake Louis Vuitton bags to stolen digital products, and the “sea of same” also applies to branding (especially when something becomes a trend). Your logotype is one-of-a-kind and bespoke to you.
HOW DO WE
DO THIS?
When designing custom type, research is the name of the game. We’ll start by brainstorming the direction of your logo suite (which is included in every creative direction document). Your creative direction acts as a guide or roadmap for the direction we’ll take, particularly in terms of the personality traits we want to showcase, as well as the general vibe and aesthetic.
Next comes sketching—lots and lots of it. We’ll sketch quick ideas and refine them into more detailed concepts before ultimately taking 2-4 ideas to the computer.
After the initial concepts are digitalized, we combine them with your other assets (think color palette, type suite, and mockups) so that our branding concepts presentation for you feels completely polished and ready for your review.