Use your website for your Link In Bio Page
I wanted to talk about something that's been on my mind lately... using your website, not Linktree, as your business' link in bio page. I know, I know... websites like Linktree are super easy to use and it's a great way to get your social media followers to your different platforms. But hear me out...
Your website is your chance to really show off your brand and what you're all about. It's your chance to drive traffic from your social platforms RIGHT TO your website!
As we specialize in Squarespace websites I’m going to be talking about Squarespace throughout this post. In our website packages we always include a link in bio page that we design custom for our clients to take advantage of driving social traffic directly to their websites.
The great thing about doing the link in bio pages on your website is that it gets to be completely customized to what your website goals are. Say your website goals are to build your email newsletter and drive traffic to your services page. You’re able to have your email signup and services page buttons at the top to be easily clicked.
Another important thing to mention is that you can have your branding applied to the page without having to pay for ‘pro features’ in Linktree to customize and add your colors. As this page is built on your website your colors are already easily available to you to apply to the page with a few clicks.
It will also give you a better look through your website’s analytics at how many people are coming from each social platform to your website. And with Squarespace your can see what buttons were clicked and what people are going to first and using that information to align with your website goals.
To Recap:
Using a page on your website for your link in bio page instead of something pre-built is great because:
Customized to your website goals
Businesses branding can be easily applied to the page (along with your logo, photos, videos etc)
Users are routed directly from socials to your website giving you great analytics on what people are clicking on and using that to adjust your website goals.
Looking to work with a brand or website designer that creates not only great looking brands and websites but ones that are backed with strategy and brand foundations that will be a magnet for your dream clients and consumers? Apply to work with us here at OneTen today. We can’t wait to create with you.
